We are all in a communication business

I am an investor. Most of the companies I invest in do have strong IT component. As you probably know IT people are not the best in communication.

About a week ago my business partner said something that stick to my mind. He said that we are in a communication business.

When I thought about it, I realized it is true not only for a business. I believe that our life is the communication business as communication is the way we translate our thoughts into something that can be received and understood by others. Continue reading

Motivation by results

Lately I am working on starting some new businesses. Traveling, meeting new people, trying to understand new business models, checking the chances and considering risks.

Now when I am busy with all those exiting activities I have to think of the words spoken by my father in law. He used to say that when you have a drawer full of contracts, money in the bank and an agenda full of meetings with prospects, you can survive any crisis.

What are the lessons my father in law was trying to teach me? I think the lessons are about:

  • Rendering a good service
  • Being prepare for an opposition
  • Being persistent in getting new customers.

You can’t have a drawer full of contracts if you are not able to render better service than your competition.

You can’t have money in the bank if you spend more than you earn! It is amazing how often people do not understand this simple principle and spend more than they have!

Then when the opposition comes, and it will come sooner or later, they are not ready for it and can be beaten down!

You can’t have an agenda full of meetings with prospects if you do not do your prospecting on a daily basis.

It is very easy to get sucked into activities that are urgent for someone else but not important at all for the goal you are trying to reach!

Another very important value of these lessons is that it gives you clear goals for your business.

Goals that are easy to visualize!

Can you see the power in visualizing a drawer filled with contracts, a bank account full of money and an agenda full of meetings? I certainly do!

Now all you need to do is to decide how many and how big the contracts are, how much money you want to have in the bank and what kind of prospects you want to meet!

When you do that, you are ready to go for it!

When you will really go for it, I can promise you, you will reach this place! And when you do, you will not need to worry about one aspect – motivation! You will be motivated by the results!

I wish you plenty of good changes that will help you to get where you want to be!

Let’s talk about business…

In my business career I have had contact with many young and not so young people working to earn money. What I found out is that they seldom realize what they are actually paid for.

When I discovered this, I decided to start my own educational crusade. In my crusade I want to help people to realize their potential by understanding some basic market principles.

We have to start with the market. What is the market? The market is you and me! It is the group of consumers who in the end decide what is valuable for them and how they want to spend their money. All other definitions just derived from this one, simple definition.

So what is business all about? Business is to find the way to understand why and on which products people like you and I want to spend money. The business is to find out what is valuable to consumers and deliver it on time and within an acceptable price.

Now let’s look at what we are paid for? When you read my definitions above you can correctly conclude that we are paid for bringing value to the marketplace on time (when the market needs it).

This is the most important principle to understand.

Many people think that they are paid for the work they are performing or for the time they spend on activities. To deliver value to the marketplace, you need to do some activities and it will cost time, but we are not paid for these activities and time!

We are paid for the delivered value that the marketplace is willing to accept and pay for.

So, how can we do that?

I found out that you bring more value to the marketplace by becoming more valuable!

Now someone says:’ but I am only operating a machine, I do not know why and for whom I am producing, I do not even know what this part is for!’
I suggest that you will find out! Your future depends on it! Just by doing that you will be more valuable when compared to others who will not. Now if you will use your skills, knowledge and experience to make things better, quicker, cheaper your value will increase even more!

You see, in the marketplace we have a ladder. It starts with a few dollars to be received on the bottom step and it ends with millions of dollars on the top. So what is the difference between the bottom and the top?

Evidently the difference is the ability to deliver more value to the marketplace!

Someone who can see the trends, needs and possibilities on the marketplace. Someone who can organize people to make the products and to deliver them to the marketplace for an acceptable price and on time will be paid much more than someone who can’t.

The first person will be more valuable to the marketplace than the second one!

Please do not misunderstand me. I know that money is not the only measure of being a valuable person. Someone can be very valuable to the family, neighborhood, group etc. Still the person will not receive much money!

To receive more money the person needs to be more valuable to the marketplace and needs to bring more value to the marketplace.

That is why when I talk to young and not so young people about their income, my advice is to look for ways to become more valuable to the marketplace. It is our responsibility to find the ways, to understand the marketplace, to look for trends and continuously try to deliver better value to people who are willing to pay for it!

Someone can ask: is it really possible? Well this one is almost self-evident. Just look around you and you will see people who are being paid 10 times as much or 100 time as much as minimum wages.

You will not create this kind of money waiting for the increase of minimum salaries or waiting for a yearly increase of the income. You will for sure not get this kind of money by going on strike!

A good question would be: what do I need to know, which skills do I need to have to become more valuable?

My top 7 would be:

  • Learn to listen and to observe
  • Learn to communicate
  • Learn to set goals
  • Learn to sell
  • Learn to organize
  • Learn to recruit the right people
  • Learn to recognize people for a job well done

Is life our business?

Being not a native speaker I was a bit surprise to find out that “business” comes from “busyness” which is defined as “purposeful activity”.

Connect it to the definition of life as “the capacity for growth, reproduction, to act functionally and change continually before death” and you can conclude that life and business have more common aspects that one would imagine. Both consist of activities and in both cases we hope the activities are purposeful…

Pablo Picasso once said that:

“The meaning of life is to find our gift and the purpose of life is to give it away.”

To find our gift and to share it we should be engaged in purposeful activities. How do we know if our activities are purposeful? I think we can only be sure after we will examine the results. Isn’t it like being in business?

Ok, I know, I am playing with words and definitions 🙂

But finding our gift and giving it away seems to me like finding and creating value and share it with others.

In my humble opinion this is precisely what business is all about or at least should be all about…

There can be lots of different values to share. The gift of love, smiles, voice or simple attention can be as valuable as more “tangible” things.

By sharing and giving away we are busy with enriching the lives of others. More importantly, giving starts the very process of receiving and what we receive is our reward, our pay check.

So yes, I believe that life is our business! Do you?